A Big surprise this week from Milan-design week, and the Sisters Olsen. After launching their brand: The Row in 2005. Now 20-years later The Row introduced: Homeware: in a very The-Row Way of course. I’ve been very attracted to design, but who expected a home-ware collection from: The Row ? I didn’t see that coming. Now this week at Milan Design Week, The Row unveiled there very first homeware collection at: Palazzo Beligioiso in heart of Milan’ designer centre: Quadrilatero della Moda district.
One of the first pieces is a: Blanket handwoven in India. But of course not a regular-handwoven blanket. But in ( The row-Way ) everybody who knows this band, can expect that The Row uses the highest quality material. This Blanket is made from the finest cashmere you can find on the planet. It’s the kind of material that you can find only in the luxury-prize range from your regular-luxury brand. Such as The Row, Lloro Piana, Brunelli Cucinelli.
A Stack of bed-linen was also introduced to the Editors, who were privileged to touch the stack of bed-linen from The Row. The soft bed-sheets are also made from: 100% Cashmere, which feels so soft and cozy. Can you imagine laying in your bed knowing The Row linen sheets are all over your legs? Where other brands features there logo’s most the time very big. In the home-ware collection of The Row, there is only a small-tiny little monogram logo on the blankets, and sheets.
Furthermore a PR Brand: could tell The editors, that this Home-Ware collection was in the making for many years. Milan-Design week is the perfect time to introduce high-quality homeware to a group of people that are familiar with the brand.
Check out: The Row
Photo Credit: Vogue
Photos by: Francois Halard
